Crest Newsroom


Crest Timeline

  • Scope Dual-Blast Introduction

    • New Scope Dual-Blast blasts away two sources of bad breath: bad breath germs and strong food odors
    • Dual-Blast technology captures the odor-emitting volatile sulfur compounds (VSCs) from strong foods such as garlic and onions, helping to neutralize strong food odors in the mouth
    • 2 flavors: Fresh Mint Blast and Icy Mint Blast
  • The Crest and Oral-B 3D White collection (Whitestrips, toothpaste, mouthwash, toothbrushes), together provide noticeable whitening results in 1 day.

    Launched Crest Pro-Heath Clinical Gum Protection, whose new advanced formula provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis and with regular use and is clinically proven to help reverse gingivitis in just four weeks.

  • Scope Outlast Introduction

    • Contains Outlast technology and keeps your breath feeling fresh longer than Scope Mouthwash Original Mint
    • Scope Outlast has a similar taste experience to current Scope and still kills millions of germs that cause bad breath
    • Lower alcohol content Outlast products have less alcohol than the current Scope products by 2%.
    • New bottle and sizes (750 mL, 1250 mL)
  • Crest introduces Crest Whitestrips Advanced Seal. The groundbreaking adhesive formulation temporarily molds the strip to users’ teeth, allowing them to easily talk and drink water for convenient whitening anywhere, anytime.

  • Crest launches Crest® Pro-Health™ Whitening Toothpaste to help consumers achieve a naturally whiter smile.

  • Scope White introduced in US 8oz,16oz & 32oz

  • Crest launches Crest Pro-Health, the first toothpaste to protect against all seven areas dentists check: gingivitis, plaque, cavities, tartar, sensitivity, stains, and fresh breath. Crest launches Crest Whitestrips Renewal in response to the ever-growing antiaging trend.

  • Crest celebrates its 50th anniversary of bringing Healthy Beautiful Smiles to Life. Crest launches its first mouth rinse, Crest Pro-Health Rinse, that kills plaque, gingivitis, and bad breath germs “without the burn” of alcohol.

    • Crest acquires Glide floss and the number-1 dentist-recommended floss joins the Crest family.
    • Crest launches Whitening Expressions, a line of whitening toothpastes with unique flavors that enhance the everyday brushing experience.
  • Crest launches Crest Whitestrips a revolutionary product in the whitening and oral care industry.

  • Crest Healthy Smiles is established to improve the state of oral health.

  • Crest adds the beauty benefit of whitening to its trusted oral-health formulas.

  • Several ingredient breakthroughs fortify the trusted Crest brand with benefi ts like tartar control and cavity fighting protection.

  • American Chemical Society lists Crest’s fluoride toothpaste as one of the great discoveries of the past 100 years.

  • Scope introduced by P&G

    Years of research and development into Scope’s processing and ultra-filtration system to produce its sparkling, clear appearance

  • ADA reports that Crest effectively prevents tooth decay.

  • Crest launches its first clinically proven fluoride toothpaste with “Look Mom – no cavities!” campaign.