SCOPE, the tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready” confidence, and Fuse, the national music television network of The Madison Square Garden Company, have teamed up as official partners of the 2012 VOODOO Music + Arts Experience – a 3-day music and arts festival in New Orleans over October 26^th through the 28^th.

The iconic mouthwash brand, SCOPE, is introducing new branding and packaging that not only delivers the long lasting fresh breath consumers have come to know and love, but now encourages them to unleash their courage, one ounce at a time. The brand’s bold, new packaging and persona are intended to serve as the consumer’s partner in courage, helping them take on new challenges while still feeling confident.

Crest and Oral-B have teamed up with actress and mom of three, Jennie Garth, and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back-to-school this fall. Together, they hope to educate families about how important it is to practice healthy lifestyle habits beginning at an early age – and how those habits can help children maintain good health and build confidence into more...

The Hispanic Dental Association Foundation (HDAF), together with Crest^® and Oral-B^®, convened a roundtable of leading dental professionals, oral health researchers and policy makers to discuss why U.S. Hispanics, one of the nation’s fastest-growing populations,¹ lags behind other Americans in many aspects of oral health. Participants identified clear goals to break down the barriers that currently prevent Hispanics from maximizing oral health more...

Crest^® Oral-B^® is proud to recognize the recipients of the brands’ second annual Pros in the Profession^® awards program. The award acknowledges deserving Registered Dental Hygienists (RDHs) whose excellence in education, volunteerism and treatment enhance the public’s oral health with the ultimate goal of improving overall health.

Do teeth win over toned abs? According to the third annual Crest and Oral-B Great Canadian Smile Survey, Canadians rank the smile as the most important attribute when determining attractiveness in others, more than twice as important as physical fitness. However, in today’s time-pressed culture, oral care falls to the back burner. While Canadians place great importance on the value of a healthy-looking smile only 30 per cent follow the dentist- more...

Crest^® and Oral-B^® Pro-Health^® announce a clinical breakthrough in oral care: the Pro-Health Clinical Plaque Control line of products, which includes the Crest Pro-Health Clinical Plaque Control Toothpaste, more...