Crest Newsroom

P&G Oral Care

3/19/13 5:00 am EDT

Ann Benson Ross, winner of the Crest® Oral-B® Pros in the Profession® Grant for “Advancing Oral Health in the Community,” has transformed the way elderly in her community of Mesa, Arizona, and surrounding areas, receive oral care.

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1/10/13 4:01 am EST

Crest® Oral-B® launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide.

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10/23/12 7:13 am EDT

SCOPE, the tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready” confidence, and Fuse, the national music television network of The Madison Square Garden Company, have teamed up as official partners of the 2012 VOODOO Music + Arts Experience – a 3-day music and arts festival in New Orleans over October 26th through the 28th.

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10/4/12 7:07 am EDT

The Procter & Gamble Company (NYSE: PG) has filed a lawsuit today in Federal Court in Canada against Brushpoint Innovations, Inc., a private-label manufacturer and distributor of tooth whitening products. The lawsuit alleges that Brushpoint violated P&G's intellectual property by manufacturing and selling its private label “Advanced Whitening Dental Strips” products. The unauthorized use of patented technology is prohibited by law.

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10/2/12 5:02 am EDT

The iconic mouthwash brand, SCOPE, is introducing new branding and packaging that not only delivers the long lasting fresh breath consumers have come to know and love, but now encourages them to unleash their courage, one ounce at a time. The brand’s bold, new packaging and persona are intended to serve as the consumer’s partner in courage, helping them take on new challenges while still feeling confident.

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9/19/12 5:00 am EDT

One-third of adults 65 years of age and older have untreated dental cavities and slightly more than 40 percent have periodontal disease, a form of advanced gum disease.I Many adults may find that their oral health needs change as they age, but with proper oral care, conditions such as gum disease and decay can be prevented.

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8/2/12 5:00 am EDT

Crest and Oral-B have teamed up with actress and mom of three, Jennie Garth, and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back-to-school this fall. Together, they hope to educate families about how important it is to practice healthy lifestyle habits beginning at an early age – and how those habits can help children maintain good health and build confidence into more...

7/26/12 5:33 am EDT

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced the opening of the P&G U.S. Family Home at the London 2012 Olympic Games. This private “home away from home” will help keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment.

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7/24/12 7:00 am EDT

The Hispanic Dental Association Foundation (HDAF), together with Crest® and Oral-B®, convened a roundtable of leading dental professionals, oral health researchers and policy makers to discuss why U.S. Hispanics, one of the nation’s fastest-growing populations,1 lags behind other Americans in many aspects of oral health. Participants identified clear goals to break down the barriers that currently prevent Hispanics from maximizing oral health more...

7/12/12 5:00 am EDT

The Procter & Gamble Company is pleased to announce that Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games. As part of this dedicated partnership, Crest + Oral-B will support LOCOG in its provision of the London 2012 dental clinic. This facility will provide dental screenings, routine dental work, emergency care and oral care products for athletes and coaches for the more...

6/28/12 5:00 am EDT

Crest® Oral-B® is proud to recognize the recipients of the brands’ second annual Pros in the Profession® awards program. The award acknowledges deserving Registered Dental Hygienists (RDHs) whose excellence in education, volunteerism and treatment enhance the public’s oral health with the ultimate goal of improving overall health.

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5/17/12 5:00 am EDT

The confidence to succeed at the London 2012 Olympic Games is achieved through a disciplined training routine. Yet, physical confidence is just one part of what it takes to compete. Track and Field superstar Allyson Felix and Taekwondo fighter Steven López know that their healthy, winning smiles help fuel their confidence during competition, and in life.

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3/27/12 3:50 am EDT

Do teeth win over toned abs? According to the third annual Crest and Oral-B Great Canadian Smile Survey, Canadians rank the smile as the most important attribute when determining attractiveness in others, more than twice as important as physical fitness. However, in today’s time-pressed culture, oral care falls to the back burner. While Canadians place great importance on the value of a healthy-looking smile only 30 per cent follow the dentist- more...

3/27/12 3:50 am EDT

Les dents l’emportent-elles sur les abdos bien découpés? Selon les résultats du troisième sondage annuel sur les beaux sourires des Canadiens de Crest et Oral-B, les Canadiens classent le sourire comme étant l’attribut le plus important pour déterminer l'attrait des autres personnes, lui accordant deux fois plus d’importance que la condition physique. Cependant, dans cette culture moderne où le temps presse, les soins buccodentaires sont more...

3/19/12 7:30 am EDT

Crest® and Oral-B® Pro-Health® announce a clinical breakthrough in oral care: the Pro-Health Clinical Plaque Control line of products, which includes the Crest Pro-Health Clinical Plaque Control Toothpaste, more...

7/20/11 4:08 am EDT

Your mouth is more than just teeth and gums, it's your most important feature when it comes to expressing yourself and engaging with the world.

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