Crest Newsroom

News Releases: Crest 3D White

  • 3/27/17 10:52 am EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) filed a patent infringement complaint and motion for preliminary injunction in the United States District Court for the Southern District of Ohio against Ranir LLC, a store-brand manufacturer and distributor of tooth whitening products. The complaint alleges that Ranir is infringing P&G’s patented tooth whitening technology by manufacturing and selling store-brand tooth whitening strip products tomore...
  • 8/25/16 12:13 pm EDT
    CINCINNATI--(BUSINESS WIRE)--A federal court has entered a permanent injunction barring a private label manufacturer from infringing P&G’s substantial Crest Whitestrips intellectual property rights. Specifically, the Court enjoined Onuge Personal Care (Guangzhou) Co. LTD from manufacturing, offering, selling, or distributing products that infringe P&G’s patents or its Crest Whitestrips trade dress or trademarks. Earlier this year, P&G filed amore...
  • 8/14/15 12:19 pm EDT

    Brand kicks off #GetPolished sampling partnership with DreamDry through September

    CINCINNATI--(BUSINESS WIRE)--Today, Crest launched the new Crest 3D White® Brilliance 2 Step toothpaste with help from Golden Globe winner and actress Gina Rodriguez. All in attendance celebrated a beauty basic that never goes out of style: a polished smile. Crest invited women to #GetPolished with complimentary product samples, blow outs, and manicures on-site at DreamDry Flatiron in New York City. Now beauty novices and junkies alike can get a polished smilemore...
  • 11/3/14 9:03 am EST
    CINCINNATI--(BUSINESS WIRE)--The parties have agreed to settle the patent infringement lawsuit brought by P&G against Clio USA, Inc., Team Technologies, Inc., and Brushpoint Innovations, Inc., for infringing several patents related to P&G’s Crest Whitestrips® products. The Federal District Court for the Southern District of Ohio has ruled that the Defendants’ tooth whitening strip products infringe P&G’s patents and rejected Defendants’ arguments that themore...
  • 3/5/14 9:03 am EST

    New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience

    CINCINNATI--(BUSINESS WIRE)--Introducing Crest 3D White® Whitestrips Luxe Supreme FlexFit, the latest innovative addition to the Crest 3D White Whitestrips family. Crest 3D White® Whitestrips Luxe Supreme FlexFit will allow consumers the chance to achieve a brilliant white smile for all of life’s special occasions. These new Whitestrips are the best-fitting Whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smilemore...
  • 2/27/14 9:03 am EST

    3D White Supports Global Ambassador’s Foundation Dedicated to Furthering Children’s Rights to Quality Education

    CARTAGENA, Colombia--(BUSINESS WIRE)--This week, Oral-B and Crest 3D White announced a donation of $500,000 (USD) to benefit The Pies Descalzos Foundation. Founded by global-recording artist and 3D White Global Ambassador Shakira, a native of Barranquilla, Colombia, the foundation is dedicated to ensuring that every child can exercise their right to receive a quality education. The Pies Descalzos Foundation schools demonstrate a sustainable, replicable education model which providesmore...
  • 2/3/14 9:03 am EST
    CINCINNATI--(BUSINESS WIRE)--Today Crest 3D White® introduced the new Crest 3D White® Brilliance Collection composed of two advanced products including Crest 3D White® Brilliance Toothpaste and Crest 3D White® Brilliance Boost both designed to enhance your beautiful white smile. Working to amplify your smile like never before, the new collection showcases Crest 3D White’s® continual innovation in the whitening category. New Crest 3D White® Brilliancemore...
  • 11/11/13 9:03 am EST

    Asks Fans Around the World to Share the Stories Behind Their Smiles with #3DWhiteSmile

    BARCELONA, Spain--(BUSINESS WIRE)--(NYSE: PG) Today, Crest and Oral-B 3D White announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona, Spain, and live streamed around the world. In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is and what shemore...
  • 11/8/13 8:13 pm EST
    BARCELONA, Spain--(BUSINESS WIRE)--Crest and Oral-B 3D White today unveiled Shakira's SmileStory asking fans to share theirs with #3DWhiteSmile at Blue and White Gala in Barcelona, Spain. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131108005982/en/more...
  • 9/30/13 9:00 am EDT

    Four standout dental hygienists to be honored for their devotion to oral health

    CINCINNATI--(BUSINESS WIRE)--Crest® + Oral-B® continues to recognize Registered Dental Hygienists (RDHs) who go above and beyond the call of duty with the third year of the Pros in the Profession® awards program. These awards acknowledge the pivotal role hygienists play in their patients’ lives in addition to their unwavering personal commitment to promoting good oral health. “We have seen extraordinary entries over the past several years, which is why wemore...