Crest Newsroom

News Releases: Crest Professional

  • 8/18/16 9:07 am EDT

    P&G, Worldwide Olympic Partner, Also Welcomes Her Mom, Wanda Hernandez, to the ‘Thank You Mom’ Family

    NEW YORK--(BUSINESS WIRE)--Today, Procter & Gamble (NYSE:PG), Worldwide Olympic Partner, unveils the newest athlete and mom partnership during the Rio 2016 Olympic Games. Laurie Hernandez, U.S. Olympic gymnastics gold and silver medalist, is named the Crest® and Orgullosa ambassador. Laurie’s mom, Wanda Hernandez, also joins the ‘Thank You Mom’ family to share her journey and highlight the pivotal role moms’ play. Laurie Hernandez and her mom will makemore...
  • 10/14/14 8:15 am EDT

    P&G Brands Continue the #NYTough Campaign with Local Video Series Hosted by Comedian Michael Che

    NEW YORK--(BUSINESS WIRE)--Bounty, Crest, Dawn, Febreze, Head & Shoulders, Secret and Tide, know what every New Yorker already knows – while little everyday struggles in the city add up, New Yorkers are tough enough to handle it all. The #NYTough campaign gives New Yorkers a break from the unique challenges they face every day, with brands that are tough enough to help them thrive in the city. Today, the #NYTough campaign debuted a series of man-on-the-more...
  • 9/9/14 11:02 am EDT

    Apply one Crest Sensi-Stop Strip® for 10 minutes for targeted and immediate tooth sensitivity relief and up to one month of protectioni

    CINCINNATI--(BUSINESS WIRE)--Crest is unveiling one of its most breakthrough product launches in a decade by announcing today the availability of Crest Sensi-Stop Strips. The small, flexible, semi-transparent strips provide targeted, immediate and long-lastingii tooth sensitivity relief like never before. More than 50 percent of people will experience tooth sensitivity at some point in their life caused by weakened enamel, gum recession and other factorsii. Onlymore...
  • 6/16/14 9:00 am EDT

    Four standout dental hygienists named as the 2013-2014 Pros in the Profession award winners

    CINCINNATI--(BUSINESS WIRE)--Crest + Oral-B for Dental Professionals is celebrating its four standout Registered Dental Hygienists (RDHs) Pros in the Profession award winners by sharing an exclusive Grand Prize trip to the Oral-B Innovation Center at Kronberg, Germany. The Pros in the Profession award program acknowledges dental hygienists for the pivotal role they play in their patients’ lives and their unwavering personal commitment to promoting good oral health. Sincemore...
  • 1/28/14 9:03 am EST

    Crest Be® Offers Consumers Unique Experiences to Amp Up the Daily Brushing Routine

    CINCINNATI--(BUSINESS WIRE)--Today Crest introduced Be, an innovative new line of toothpastes that combines unexpected flavors with refreshing cleansing benefits. The line features three new, bold and exciting flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest. Each toothpaste provides the efficacy expected from Crest including cavity protection, cleaning, fresh breath and whitening. Now brushing is anything but ordinary thanks to Crest Bemore...
  • 9/30/13 9:00 am EDT

    Four standout dental hygienists to be honored for their devotion to oral health

    CINCINNATI--(BUSINESS WIRE)--Crest® + Oral-B® continues to recognize Registered Dental Hygienists (RDHs) who go above and beyond the call of duty with the third year of the Pros in the Profession® awards program. These awards acknowledge the pivotal role hygienists play in their patients’ lives in addition to their unwavering personal commitment to promoting good oral health. “We have seen extraordinary entries over the past several years, which is why wemore...
  • 9/26/13 9:00 am EDT

    Students Receive Scholarships for Their Commitment to Improving the Oral Health of the Hispanic Community

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s Oral Health Group (Crest) and the Hispanic Dental Association Foundation (HDAF) are proud to announce the recipients of their annual scholarship program on the first day of the Hispanic Dental Association (HDA) Annual Meeting, which brings together the largest gathering of U.S. Hispanic oral health professionals. These scholarships were awarded to 16 entry-level U.S. Hispanic students who have been accepted into anmore...
  • 6/21/13 10:00 am EDT

    Impact of the Profession is Highlighted in Videos

    CINCINNATI--(BUSINESS WIRE)--Crest® Oral-B® is pleased to continue the celebration of the 100th anniversary of the profession of dental hygiene by releasing two short films during their breakfast at the American Dental Hygienists’ Association’s (ADHA) 90th Annual Session. Each film captures the true commitment hygienists have to their patients’ lives and showcases their contributions beyond the dental chair. “Crest Oral-B continues to thank hygienists formore...
  • 3/19/13 9:00 am EDT

    Winner Ann Benson Ross Leads Initiative to Upgrade Mobile Dental Office and Provide Dental Services to Arizona Residents

    CINCINNATI--(BUSINESS WIRE)--Ann Benson Ross, winner of the Crest® Oral-B® Pros in the Profession® Grant for “Advancing Oral Health in the Community,” has transformed the way elderly in her community of Mesa, Arizona, and surrounding areas, receive oral care. A dental hygienist for more than 20 years, Ross used the $5,000 grant to upgrade the Mobile Dentistry of Arizona’s portable office, provide dental services to elderly dementia patients who have limited access tomore...
  • 1/10/13 9:01 am EST

    Dental hygienists honored through sweepstakes and year-long appreciation program

    CINCINNATI--(BUSINESS WIRE)--Crest® Oral-B® launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide. During the meeting, Crest Oral-B celebrated the anniversary of 100 years of dental hygiene by thanking CareerFusion hygienists and revealing its plans to show its gratitude throughout the year at dental conventions, inmore...