Crest Newsroom

News Releases: P&G Oral Care

  • 8/25/15 12:00 pm EDT
    CINCINNATI--(BUSINESS WIRE)--Members of the American Association of Orthodontists (AAO) are treating more than 5.8 million children, teen-agers and adults in the U.S. and Canada. These orthodontic patients are paying close attention to an important aspect of their treatment: their oral hygiene home care. Crest/Oral-B and the AAO (American Association of Orthodontists) are teaming up to raise awareness about good oral hygiene maintenance for orthodontic patients in additionmore...
  • 8/12/15 8:03 am EDT

    Partnership Includes Exclusive Use of New HDA Stamp by Crest/Oral-B Over Next Two Years

    SAN ANTONIO--(BUSINESS WIRE)--Celebrating its 25th Annual Conference this week in San Antonio, Texas, the Hispanic Dental Association (HDA) is renewing its commitment with trusted partners Crest® and Oral-B® to together improve the oral health of the growing U.S. Hispanic population. Details of the exclusive partnership will be revealed during a reception on Aug. 14 honoring the winners of the HDA's Orgullo Program, an annual competition sponsored by Procter and Gamble (Pmore...
  • 4/6/15 11:29 am EDT

    Actress Kristen Bell Joins Crest + Oral-B to Launch New Line of Frozen-Inspired Toothbrushes and Toothpaste Compatible with Oral-B Interactive App for Kids to Help Increase Brushing Time

    CINCINNATI--(BUSINESS WIRE)--Today, Crest® + Oral-B® are thrilled to unveil a new line of Crest + Oral-B Pro-Health JR. toothpaste and toothbrushes, featuring beloved characters from Disney’s Frozen, with the help of actress Kristen Bell. The Disney Magic Timer App by Oral-B, an interactive oral care app for kids that can help increase brushing time, will now feature Frozen characters, including Elsa, Anna and Olaf. Dental professionals recommend brushingmore...
  • 2/12/15 10:56 am EST

    Crest taps actor, Taye Diggs, to introduce Crest Pro-Health [HD] as the #HealthyObsession of 2015

    CINCINNATI--(BUSINESS WIRE)--Today, Crest has unveiled its latest advancement in oral care with Crest Pro-Health [HD], a brand new two-step system formulated for deep cleaning and advanced whitening that goes beyond your ordinary toothpaste. With beauty and wellness trends continuing to gain in popularity, Crest is stepping up to address consumer needs with an oral care offering never seen before. With just two minutes of brushing, users will feel the difference from themore...
  • 12/3/14 11:30 am EST

    P&G Brands Partner with Higher Level Art and Food 4 Less to Create Neighborhood Artwork

    LOS ANGELES--(BUSINESS WIRE)--This Fall, Charmin, Crest, Dawn and Pampers brands launch a public art project, in partnership with Higher Level Art and retailer Food 4 Less, that features artwork on the Metro Gold Line in Los Angeles. Telemundo52 Los Angeles (KVEA), Telemundo’s West Coast flagship television station, along with Outfront Media will also support the effort. Over the past month, artists and designers have worked to create artwork that highlights the importancemore...
  • 9/23/14 9:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--In a series of rulings this summer, culminating with a ruling issued on September 15th, 2014, the federal District Court for the Southern District of Ohio ruled that Clio USA’s tooth whitening strip products infringe several P&G patents related to P&G’s Crest Whitestrips® products. The Court also rejected Clio’s arguments that the patents are invalid. With significant investment, P&G revolutionized the process of at-homemore...
  • 9/9/14 11:02 am EDT

    Apply one Crest Sensi-Stop Strip® for 10 minutes for targeted and immediate tooth sensitivity relief and up to one month of protectioni

    CINCINNATI--(BUSINESS WIRE)--Crest is unveiling one of its most breakthrough product launches in a decade by announcing today the availability of Crest Sensi-Stop Strips. The small, flexible, semi-transparent strips provide targeted, immediate and long-lastingii tooth sensitivity relief like never before. More than 50 percent of people will experience tooth sensitivity at some point in their life caused by weakened enamel, gum recession and other factorsii. Onlymore...
  • 6/16/14 9:00 am EDT

    Four standout dental hygienists named as the 2013-2014 Pros in the Profession award winners

    CINCINNATI--(BUSINESS WIRE)--Crest + Oral-B for Dental Professionals is celebrating its four standout Registered Dental Hygienists (RDHs) Pros in the Profession award winners by sharing an exclusive Grand Prize trip to the Oral-B Innovation Center at Kronberg, Germany. The Pros in the Profession award program acknowledges dental hygienists for the pivotal role they play in their patients’ lives and their unwavering personal commitment to promoting good oral health. Sincemore...
  • 4/2/14 9:00 am EDT

    Crest and the HDAF announce findings from re-fielded survey at Hispanicize 2014

    MIAMI--(BUSINESS WIRE)--U.S. Hispanics’ knowledge about oral health has improved somewhat since 2011 according to a re-fielded national survey led by the Hispanic Dental Association Foundation (HDAF) and sponsored by Procter & Gamble (P&G) brand Crest®. However, barriers to accessing dental care and awareness about key oral health issues continue to be among the challenges Hispanics are facing in America. These new findings from the re-fielded “Hispanics Openmore...
  • 2/4/14 7:00 am EST
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) is pleased to announce that Oral-B, Blend-a-Med and Crest have once again teamed up to help dentists achieve the best oral health for the athletes of the Sochi 2014 Olympic Winter Games. As part of this dedicated partnership, Oral-B, Blend-a-Med and Crest will support SOCOG by providing staff uniforms, oral care products and educational materials in the dental clinics located in each of the threemore...