Crest Newsroom

News Releases

  • 12/3/14 11:30 am EST

    P&G Brands Partner with Higher Level Art and Food 4 Less to Create Neighborhood Artwork

    LOS ANGELES--(BUSINESS WIRE)--This Fall, Charmin, Crest, Dawn and Pampers brands launch a public art project, in partnership with Higher Level Art and retailer Food 4 Less, that features artwork on the Metro Gold Line in Los Angeles. Telemundo52 Los Angeles (KVEA), Telemundo’s West Coast flagship television station, along with Outfront Media will also support the effort. Over the past month, artists and designers have worked to create artwork that highlights the importancemore...
  • 11/3/14 9:03 am EST
    CINCINNATI--(BUSINESS WIRE)--The parties have agreed to settle the patent infringement lawsuit brought by P&G against Clio USA, Inc., Team Technologies, Inc., and Brushpoint Innovations, Inc., for infringing several patents related to P&G’s Crest Whitestrips® products. The Federal District Court for the Southern District of Ohio has ruled that the Defendants’ tooth whitening strip products infringe P&G’s patents and rejected Defendants’ arguments that themore...
  • 10/14/14 8:15 am EDT

    P&G Brands Continue the #NYTough Campaign with Local Video Series Hosted by Comedian Michael Che

    NEW YORK--(BUSINESS WIRE)--Bounty, Crest, Dawn, Febreze, Head & Shoulders, Secret and Tide, know what every New Yorker already knows – while little everyday struggles in the city add up, New Yorkers are tough enough to handle it all. The #NYTough campaign gives New Yorkers a break from the unique challenges they face every day, with brands that are tough enough to help them thrive in the city. Today, the #NYTough campaign debuted a series of man-on-the-more...
  • 9/23/14 9:00 am EDT
    CINCINNATI--(BUSINESS WIRE)--In a series of rulings this summer, culminating with a ruling issued on September 15th, 2014, the federal District Court for the Southern District of Ohio ruled that Clio USA’s tooth whitening strip products infringe several P&G patents related to P&G’s Crest Whitestrips® products. The Court also rejected Clio’s arguments that the patents are invalid. With significant investment, P&G revolutionized the process of at-homemore...
  • 9/9/14 11:02 am EDT

    Apply one Crest Sensi-Stop Strip® for 10 minutes for targeted and immediate tooth sensitivity relief and up to one month of protectioni

    CINCINNATI--(BUSINESS WIRE)--Crest is unveiling one of its most breakthrough product launches in a decade by announcing today the availability of Crest Sensi-Stop Strips. The small, flexible, semi-transparent strips provide targeted, immediate and long-lastingii tooth sensitivity relief like never before. More than 50 percent of people will experience tooth sensitivity at some point in their life caused by weakened enamel, gum recession and other factorsii. Onlymore...
  • 6/17/14 9:03 am EDT

    New Crest Pro-Health Tartar Protection Rinse Fights Cavities and Tartar In One

    CINCINNATI--(BUSINESS WIRE)--Partnering with Crest® + Oral-B® Pro-Health®, Dr. Travis Stork, Emmy® nominated TV host and board-certified emergency medicine physician, will appear at various events throughout the U.S. to speak directly with consumers about the importance of oral health. “As an emergency medicine physician, I know that a healthy mouth is an important part of a healthy body,” said Dr. Stork. “That’s why I went ‘pro’ with Crest and Oral-B Pro-more...
  • 6/16/14 9:00 am EDT

    Four standout dental hygienists named as the 2013-2014 Pros in the Profession award winners

    CINCINNATI--(BUSINESS WIRE)--Crest + Oral-B for Dental Professionals is celebrating its four standout Registered Dental Hygienists (RDHs) Pros in the Profession award winners by sharing an exclusive Grand Prize trip to the Oral-B Innovation Center at Kronberg, Germany. The Pros in the Profession award program acknowledges dental hygienists for the pivotal role they play in their patients’ lives and their unwavering personal commitment to promoting good oral health. Sincemore...
  • 4/2/14 9:00 am EDT

    Crest and the HDAF announce findings from re-fielded survey at Hispanicize 2014

    MIAMI--(BUSINESS WIRE)--U.S. Hispanics’ knowledge about oral health has improved somewhat since 2011 according to a re-fielded national survey led by the Hispanic Dental Association Foundation (HDAF) and sponsored by Procter & Gamble (P&G) brand Crest®. However, barriers to accessing dental care and awareness about key oral health issues continue to be among the challenges Hispanics are facing in America. These new findings from the re-fielded “Hispanics Openmore...
  • 3/5/14 9:03 am EST

    New Crest 3D White® Whitestrips Luxe Supreme FlexFit Provide 30% More Coverage for a Superior Whitening Experience

    CINCINNATI--(BUSINESS WIRE)--Introducing Crest 3D White® Whitestrips Luxe Supreme FlexFit, the latest innovative addition to the Crest 3D White Whitestrips family. Crest 3D White® Whitestrips Luxe Supreme FlexFit will allow consumers the chance to achieve a brilliant white smile for all of life’s special occasions. These new Whitestrips are the best-fitting Whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smilemore...
  • 3/3/14 10:06 am EST

    New App Features Disney and Marvel Animated Characters

    CINCINNATI--(BUSINESS WIRE)--Oral-B® is excited to announce the launch of an interactive oral care app for kids, the new Disney Magic Timer App by Oral-B. Created in collaboration with Disney and powered by DreamPlay®, this breakthrough innovation is an oral care app that helps kids increase brushing timei, which is identified by dentists as an area of concern and improvement for children. Dental professionals recommend brushing for at least two minutes inmore...