Crest Newsroom

News Releases

  • 2/4/14 7:00 am EST
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) is pleased to announce that Oral-B, Blend-a-Med and Crest have once again teamed up to help dentists achieve the best oral health for the athletes of the Sochi 2014 Olympic Winter Games. As part of this dedicated partnership, Oral-B, Blend-a-Med and Crest will support SOCOG by providing staff uniforms, oral care products and educational materials in the dental clinics located in each of the threemore...
  • 2/3/14 9:03 am EST
    CINCINNATI--(BUSINESS WIRE)--Today Crest 3D White® introduced the new Crest 3D White® Brilliance Collection composed of two advanced products including Crest 3D White® Brilliance Toothpaste and Crest 3D White® Brilliance Boost both designed to enhance your beautiful white smile. Working to amplify your smile like never before, the new collection showcases Crest 3D White’s® continual innovation in the whitening category. New Crest 3D White® Brilliancemore...
  • 1/28/14 9:03 am EST

    Crest Be® Offers Consumers Unique Experiences to Amp Up the Daily Brushing Routine

    CINCINNATI--(BUSINESS WIRE)--Today Crest introduced Be, an innovative new line of toothpastes that combines unexpected flavors with refreshing cleansing benefits. The line features three new, bold and exciting flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest. Each toothpaste provides the efficacy expected from Crest including cavity protection, cleaning, fresh breath and whitening. Now brushing is anything but ordinary thanks to Crest Bemore...
  • 11/11/13 9:03 am EST

    Asks Fans Around the World to Share the Stories Behind Their Smiles with #3DWhiteSmile

    BARCELONA, Spain--(BUSINESS WIRE)--(NYSE: PG) Today, Crest and Oral-B 3D White announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona, Spain, and live streamed around the world. In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is and what shemore...
  • 11/8/13 8:13 pm EST
    BARCELONA, Spain--(BUSINESS WIRE)--Crest and Oral-B 3D White today unveiled Shakira's SmileStory asking fans to share theirs with #3DWhiteSmile at Blue and White Gala in Barcelona, Spain. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131108005982/en/more...
  • 9/30/13 9:00 am EDT

    Four standout dental hygienists to be honored for their devotion to oral health

    CINCINNATI--(BUSINESS WIRE)--Crest® + Oral-B® continues to recognize Registered Dental Hygienists (RDHs) who go above and beyond the call of duty with the third year of the Pros in the Profession® awards program. These awards acknowledge the pivotal role hygienists play in their patients’ lives in addition to their unwavering personal commitment to promoting good oral health. “We have seen extraordinary entries over the past several years, which is why wemore...
  • 9/26/13 9:00 am EDT

    Students Receive Scholarships for Their Commitment to Improving the Oral Health of the Hispanic Community

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s Oral Health Group (Crest) and the Hispanic Dental Association Foundation (HDAF) are proud to announce the recipients of their annual scholarship program on the first day of the Hispanic Dental Association (HDA) Annual Meeting, which brings together the largest gathering of U.S. Hispanic oral health professionals. These scholarships were awarded to 16 entry-level U.S. Hispanic students who have been accepted into anmore...
  • 8/27/13 9:00 am EDT

    New Site Allows for Important Scientific Information to be Shared Publicly

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (P&G), the makers of Crest and Oral-B, along with Stephen Hancocks Limited announced today that the open-access, scientific site, World Dental Posters (www.worlddentalposters.com), will now be sponsored through an educational grant from P&G. World Dental Posters is an open access site launched in March 2013 that provides scientific researchers the opportunity to upload their peer-reviewed posters at no costmore...
  • 6/21/13 10:00 am EDT

    Impact of the Profession is Highlighted in Videos

    CINCINNATI--(BUSINESS WIRE)--Crest® Oral-B® is pleased to continue the celebration of the 100th anniversary of the profession of dental hygiene by releasing two short films during their breakfast at the American Dental Hygienists’ Association’s (ADHA) 90th Annual Session. Each film captures the true commitment hygienists have to their patients’ lives and showcases their contributions beyond the dental chair. “Crest Oral-B continues to thank hygienists formore...
  • 6/18/13 9:00 am EDT

    Crest® and Oral-B® Pro-Health® For Life™ and AARP Collaborate on Oral Health Survey

    CINCINNATI--(BUSINESS WIRE)--According to a recent survey conducted by Crest® and Oral-B® Pro-Health® For Life™ and AARP, dental health ranks in the top 3 medical concerns among the 50+ population. A full three-quarter of respondents (75%) said, “compared to my overall health concerns, my dental and oral health care is very important.” This finding is part of the Pro-Health For Life and AARP survey, conducted in a joint effort to better understand the attitudesmore...