Crest Newsroom

News Releases

  • 5/20/13 9:29 am EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) filed a lawsuit on May 20, 2013 in the Southern District of Ohio against CAO Group, Inc., a manufacturer and distributor of dental products. The lawsuit alleges that CAO Group is violating P&G's intellectual property by manufacturing and selling its “Sheer White,” “Sheer FluorX,” and “Sheer DesenZ” products. The unauthorized use of patented technology is prohibited by law. P&G is suing CAOmore...
  • 4/30/13 9:03 am EDT

    What Can A Crest 3D White Smile Do For You?

    NEW YORK--(BUSINESS WIRE)--Today, Crest 3D White announces the winner of the “What Can A Crest 3D White Smile Do For You?” Facebook contest. Alena Talbot's winning entry was selected from hundreds of other smile-worthy stories. As the contest winner, Alena and her dazzling white smile will attend the Young Hollywood Awards in Los Angeles, in the company of Cat Deeley, the Emmy Nominated Host of Fox’s SO YOU THINK YOU CAN DANCE. As a respiratory therapist atmore...
  • 4/26/13 11:12 am EDT

    Pro-Health and Joeckel Donate to Dress for Success to Support The Women of Dress for Success ‘Go Pro’

    CINCINNATI--(BUSINESS WIRE)--Crest and Oral-B Pro-Health are excited to announce their partnership with Luke Joeckel, offensive tackle from Texas A&M, and congratulate him on being the 2nd overall pick in the 2013 NFL Draft to the Jacksonville Jaguars. Joeckel has partnered with Crest and Oral-B Pro-Health to ‘Go Pro’ with his oral care and to help others ‘Go Pro’ in their careers, with a donation to the international non-profit organization Dress for Successmore...
  • 3/19/13 9:00 am EDT

    Winner Ann Benson Ross Leads Initiative to Upgrade Mobile Dental Office and Provide Dental Services to Arizona Residents

    CINCINNATI--(BUSINESS WIRE)--Ann Benson Ross, winner of the Crest® Oral-B® Pros in the Profession® Grant for “Advancing Oral Health in the Community,” has transformed the way elderly in her community of Mesa, Arizona, and surrounding areas, receive oral care. A dental hygienist for more than 20 years, Ross used the $5,000 grant to upgrade the Mobile Dentistry of Arizona’s portable office, provide dental services to elderly dementia patients who have limited access tomore...
  • 1/16/13 11:03 am EST

    Crest 3D White Teams Up with Cat Deeley, Emmy Nominated Host of Fox’s SO YOU THINK YOU CAN DANCE, to Find Out What a White, Bright Smile Can Do For You

    NEW YORK--(BUSINESS WIRE)--Have you ever scored a free coffee? Had a meal paid for at that glamorous restaurant? Or been given a seat on a crowded bus? We all have smile stories that have made our day, but what if your smile could give you the confidence to ask a crush out, land you that job or even take you to Hollywood? Thanks to Crest 3D White’s newest collection: Crest 3D White Arctic Fresh MultiCare Whitening Rinse, Oral-B 3D White Vivid Toothbrush and NEW Crest 3Dmore...
  • 1/10/13 9:01 am EST

    Dental hygienists honored through sweepstakes and year-long appreciation program

    CINCINNATI--(BUSINESS WIRE)--Crest® Oral-B® launched a partnership with dental hygienists this week at CareerFusion, a dental professional career retreat, to gain a better understanding of the current needs and preferences of dental professionals nationwide. During the meeting, Crest Oral-B celebrated the anniversary of 100 years of dental hygiene by thanking CareerFusion hygienists and revealing its plans to show its gratitude throughout the year at dental conventions, inmore...
  • 10/23/12 11:13 am EDT

    – SCOPE Mouthwash Challenges VOODOO Music + Arts Experience Fans to be Socially Courageous –

    CINCINNATI--(BUSINESS WIRE)--SCOPE, the tingly, fear-destroyer that freshens breath and provides consumers with “kiss-ready” confidence, and Fuse, the national music television network of The Madison Square Garden Company, have teamed up as official partners of the 2012 VOODOO Music + Arts Experience – a 3-day music and arts festival in New Orleans over October 26th through the 28th. This year, to ensure festival-goers fill up with confidence before they hit the dance floormore...
  • 10/4/12 11:07 am EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) has filed a lawsuit today in Federal Court in Canada against Brushpoint Innovations, Inc., a private-label manufacturer and distributor of tooth whitening products. The lawsuit alleges that Brushpoint violated P&G's intellectual property by manufacturing and selling its private label “Advanced Whitening Dental Strips” products. The unauthorized use of patented technology is prohibited by law. Pmore...
  • 10/2/12 9:02 am EDT

    – SCOPE Mouthwash Asks Consumers to be Socially Courageous While Providing them with Fresh Breath & Confidence –

    CINCINNATI--(BUSINESS WIRE)--The iconic mouthwash brand, SCOPE, is introducing new branding and packaging that not only delivers the long lasting fresh breath consumers have come to know and love, but now encourages them to unleash their courage, one ounce at a time. The brand’s bold, new packaging and persona are intended to serve as the consumer’s partner in courage, helping them take on new challenges while still feeling confident. The brand’s new persona ismore...
  • 9/19/12 9:00 am EDT

    To Help Adults Preserve Their Timeless Smiles with Crest® and Oral-B® Pro-Health For Life

    CINCINNATI--(BUSINESS WIRE)--One-third of adults 65 years of age and older have untreated dental cavities and slightly more than 40 percent have periodontal disease, a form of advanced gum disease.I Many adults may find that their oral health needs change as they age, but with proper oral care, conditions such as gum disease and decay can be prevented. To educate adults about their options for better oral hygiene to help preserve their timeless smile, Crest® and Oral-B® Promore...