Crest Newsroom

News Releases

  • 9/19/12 9:00 am EDT

    To Help Adults Preserve Their Timeless Smiles with Crest® and Oral-B® Pro-Health For Life

    CINCINNATI--(BUSINESS WIRE)--One-third of adults 65 years of age and older have untreated dental cavities and slightly more than 40 percent have periodontal disease, a form of advanced gum disease.I Many adults may find that their oral health needs change as they age, but with proper oral care, conditions such as gum disease and decay can be prevented. To educate adults about their options for better oral hygiene to help preserve their timeless smile, Crest® and Oral-B® Promore...
  • 9/12/12 9:00 am EDT

    Hispanic Dental Association, Oral Health America, Crest® and Oral-B® raise awareness of lagging Hispanic oral health among leaders in Washington

    WASHINGTON--(BUSINESS WIRE)--Today, the Hispanic Dental Association (HDA) and Oral Health America (OHA), together with Crest and Oral-B, are convening a day of advocacy on Capitol Hill to address the urgent need for oral health education and prevention among the U.S. Hispanic population and other vulnerable minority groups, which lag behind the general population when it comes to basic oral health. The event is part of the third annual Fall for Smiles® campaign, which ismore...
  • 8/2/12 9:00 am EDT

    Next Generation of Children’s Oral Care Products Help Children Head Back-to-School with Confidence

    CINCINNATI--(BUSINESS WIRE)--Crest and Oral-B have teamed up with actress and mom of three, Jennie Garth, and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back-to-school this fall. Together, they hope to educate families about how important it is to practice healthy lifestyle habits beginning at an early age – and how those habits can help children maintain good health and build confidence intomore...
  • 7/26/12 9:33 am EDT

    P&G Family Home is “Home away from Home” Featuring Services from Leading Brands including Pampers®, Tide®, Pantene®, Crest®, Duracell® and Gillette®

    LONDON--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced the opening of the P&G U.S. Family Home at the London 2012 Olympic Games. This private “home away from home” will help keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment. The P&G U.S. Family Home is part of P&G’s “Thank you, Mom” campaign, which focuses on recognizing the role moms play inmore...
  • 7/24/12 11:00 am EDT

    Hispanic Dental Association Foundation (HDAF) and panel stress the importance of community involvement, increased communication and patient education in improving U.S. Hispanic oral health

    BOCA RATON, Fla.--(BUSINESS WIRE)--The Hispanic Dental Association Foundation (HDAF), together with Crest® and Oral-B®, convened a roundtable of leading dental professionals, oral health researchers and policy makers to discuss why U.S. Hispanics, one of the nation’s fastest-growing populations,1 lags behind other Americans in many aspects of oral health. Participants identified clear goals to break down the barriers that currently prevent Hispanics from maximizing oral healthmore...
  • 7/12/12 9:00 am EDT

    Oral Care Leader Teams Up to Support On-site Care for World-class Athletes

    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company is pleased to announce that Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games. As part of this dedicated partnership, Crest + Oral-B will support LOCOG in its provision of the London 2012 dental clinic. This facility will provide dental screenings, routine dental work, emergency care and oral care products for athletes and coaches for themore...
  • 6/28/12 9:00 am EDT

    Six outstanding Registered Dental Hygienists to be awarded among peers and colleagues

    CINCINNATI--(BUSINESS WIRE)--Crest® Oral-B® is proud to recognize the recipients of the brands’ second annual Pros in the Profession® awards program. The award acknowledges deserving Registered Dental Hygienists (RDHs) whose excellence in education, volunteerism and treatment enhance the public’s oral health with the ultimate goal of improving overall health. “Dental hygienists have one of the most hands-on jobs in the healthcare profession. They aremore...
  • 5/17/12 9:00 am EDT

    A Healthy Oral Care Routine with Crest and Oral-B Helps Members of Team USA Achieve Their Winning Moments

    CINCINNATI--(BUSINESS WIRE)--The confidence to succeed at the London 2012 Olympic Games is achieved through a disciplined training routine. Yet, physical confidence is just one part of what it takes to compete. Track and Field superstar Allyson Felix and Taekwondo fighter Steven López know that their healthy, winning smiles help fuel their confidence during competition, and in life. These Olympic gold medalists and 2012 hopefuls have partnered with Procter & Gamblemore...
  • 4/5/12 3:20 pm EDT
    CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) filed a lawsuit on April 2, 2012 against Be Well Marketing, Inc., a private-label manufacturer and distributor of tooth whitening products. The lawsuit alleges that Be Well Marketing, Inc. is violating P&G's intellectual property by manufacturing and selling its private label “Dental Strips” product. The unauthorized use of patented technology is prohibited by law. P&G is suing Be Well in ordermore...
  • 3/28/12 5:55 pm EDT

     Ann will utilize a $5,000 grant to deliver oral health services to nursing home residents with mobility challenges

     Crest Oral-B is thrilled to announce that Ann Benson Ross, RDH, BS, of Phoenix, AZ, is the recipient of the brands’ first-ever Pros in the Profession grant for “Advancing Oral Health in the Community.” Together with her fellow staff at Mobile Dentistry of Arizona, Ann plans to utilize the $5,000 grant towards delivering onsite oral health services to nursing home residents who are in critical need of care but unable to obtain such services. Due to financial reasons, physical immobilitymore...