Crest Newsroom

News Releases

  • 3/27/12 7:50 am EDT

    Le troisième sondage annuel sur les beaux sourires des Canadiens de Crest et Oral-B révèle que la plupart des Canadiens disent considérer le sourire comme étant l’élément fondamental par excellence pour déterminer l'attrait d'une personne.

    MONTREAL--(BUSINESS WIRE)--Les dents l’emportent-elles sur les abdos bien découpés? Selon les résultats du troisième sondage annuel sur les beaux sourires des Canadiens de Crest et Oral-B, les Canadiens classent le sourire comme étant l’attribut le plus important pour déterminer l'attrait des autres personnes, lui accordant deux fois plus d’importance que la condition physique. Cependant, dans cette culture moderne où le temps presse, les soins buccodentaires sontmore...
  • 3/19/12 11:30 am EDT

    Train For a Healthier Smile And Make Your Oral Care Coach Proud

    CINCINNATI--(BUSINESS WIRE)--Crest® and Oral-B® Pro-Health® announce a clinical breakthrough in oral care: the Pro-Health Clinical Plaque Control line of products, which includes the Crest Pro-Health Clinical Plaque Control Toothpaste, Crest Pro-Health Clinical Rinse, Oral-B Pro-Health Clinical Pro-Flex® Toothbrush and Oral-B Glide® Pro-Health Clinical Protection Floss. When used together, these products significantly reduce plaque, help prevent it from comingmore...
  • 2/17/12 9:00 am EST

    Crest and Oral-B Partner with Dentist, and Mom, Dr. Jennifer Salzer to Help Parents Keep Children’s Teeth Healthy

    CINCINNATI--(BUSINESS WIRE)--Oral health is an important issue, particularly for kids. A lack of adequate dental treatment may affect children’s speech, nutrition, growth and function, social development and quality of life.1 Furthermore, tooth decay is still recognized as the most common chronic disease affecting children in the United States.2 To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Crestmore...
  • 2/10/12 8:00 am EST

    Crest 3D White Teams Up with Gen Art and Fashion Designer Whitney Port to Help Transform Smiles at New York Fashion Week

    CINCINNATI--(BUSINESS WIRE)--Crest® is proud to introduce Crest® 3D WhiteTM Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White collection of award-winning products. NEW Crest 3D White Glamorous White Toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing. It also removes up to 90 percent of surface stains in just 5 days. As themore...
  • 11/29/11 12:24 pm EST

    Fashion Designer Whitney Port Hosts the 2 Hours to Sparkling Smiles and Holiday Styles Soiree in NYC

    NEW YORK--(BUSINESS WIRE)--Trim the tree, wrap the gifts, hang the lights, buy the flights… the holiday season is the busiest time of year and can leave you with little time to focus on looking your best for all of your special seasonal moments. Crest 3D White 2 Hour Express Whitestrips is teaming up with author and fashion designer of Whitney Eve, Whitney Port, along with Shecky’s, to help VIP guests prepare their smiles for the photo flashing holiday season atmore...
  • 11/4/11 10:37 am EDT

    La Hispanic Dental Association y Crest® y Oral-B® anuncian los hallazgos en la Reunión Anual de la HDA

    SAN DIEGO--(BUSINESS WIRE)--La mayoría de los hispanos en los Estados Unidos (EE.UU.) creen que más información acerca de buenos hábitos de salud oral, acceso a un cuidado costeable de la salud oral, y más dentistas e higienistas que hablen en español en sus comunidades ayudaría "mucho" para lograr una mejor salud oral. Estos hallazgos, obtenidos en una encuesta nacional dirigida por la Hispanic Dental Association (HDA) y patrocinada por las marcas Crest ® y Oral-B® de Procter & Gamble (P&G), fue presentada ayermore...
  • 11/4/11 10:35 am EDT

    The Hispanic Dental Association and Crest® and Oral-B® Announce Findings at HDA Annual Meeting

    SAN DIEGO--(BUSINESS WIRE)--The majority of Hispanics in the United States (U.S.) believe more information about good oral health habits, access to affordable oral health care, and more Hispanic and Spanish-speaking dentists and dental hygienists in their communities would help them “a lot” in achieving better oral health. These findings -- from a national survey led by the Hispanic Dental Association (HDA) and sponsored by Procter & Gamble (P&G) brands Crest® andmore...
  • 10/18/11 10:43 am EDT

    – Oral Care Leader Introduces New Technology from Trusted Brands Scope and Crest –

    CINCINNATI--(BUSINESS WIRE)--Scope® hit the road this summer to encourage people to breathe easy after savoring the flavor of their favorite foods – especially onions and garlic. Appearing at food festivals across the country, Scope introduced its latest collection of products featuring new Dual-Blast technology, which helps eliminate strong food odors, like onion and garlic, while killing bad breath germs1. Designed for people who want simple and effective products, themore...
  • 9/20/11 9:15 am EDT

    - Survey Commissioned by a U.S. Oral Care Leader Connects Confidence and Nice Smiles with High Self-Esteem -

    CINCINNATI--(BUSINESS WIRE)--As the fastest growing population in the country, Hispanics are discovering new opportunities each day as they help shape the future of the U.S. Family support, good education, continued high aspirations, as well as perceived appearance are all factors that determine success within the community. Today, Crest® and Oral-B® released survey findings on the contributing influence of quality oral care amongst Hispanics, revealing the empoweringmore...
  • 9/20/11 9:15 am EDT

    - Un estudio encargado por un líder en el cuidado bucal en EE. UU. establece una relación entre la confianza y las sonrisas agradables y un alto nivel de autoestima -

    CINCINNATI--(BUSINESS WIRE)--Como la población de más rápido crecimiento en el país, día a día, los hispanos están descubriendo nuevas oportunidades mientras ayudan a forjar el futuro de los EE. UU. El apoyo familiar, una buena educación y las grandes aspiraciones para el futuro, así como la apariencia, son todos factores que determinan el éxito dentro de la comunidad. Hoy, Crest® y Oral-B® difundieron los resultados de una encuesta sobre la influencia de una higiene bucalmore...