Crest Newsroom

News Releases

  • 9/20/11 9:15 am EDT

    - Un estudio encargado por un líder en el cuidado bucal en EE. UU. establece una relación entre la confianza y las sonrisas agradables y un alto nivel de autoestima -

    CINCINNATI--(BUSINESS WIRE)--Como la población de más rápido crecimiento en el país, día a día, los hispanos están descubriendo nuevas oportunidades mientras ayudan a forjar el futuro de los EE. UU. El apoyo familiar, una buena educación y las grandes aspiraciones para el futuro, así como la apariencia, son todos factores que determinan el éxito dentro de la comunidad. Hoy, Crest® y Oral-B® difundieron los resultados de una encuesta sobre la influencia de una higiene bucalmore...
  • 9/15/11 9:00 am EDT

    - Oral Care Leader Introduces New Complete Product Portfolio from Trusted Brands Crest & Oral-B -

    CINCINNATI--(BUSINESS WIRE)--From the click of a seatbelt or the opening of an umbrella, to the reassuring icon confirming an email message has been sent, everyday we rely on signals that let us know we’re good to go. Similarly, people look for products that they know will simply work, so they can check the basics off their list and move on with their day. Now families can make their oral routines easier with the introduction of the new Crest® & Oral-B® Completemore...
  • 9/13/11 9:00 am EDT

    Campaign Kicks Off 2nd Annual National Gingivitis Awareness Month to Educate Consumers About Gum Health

    CINCINNATI--(BUSINESS WIRE)--More than eight in 10 Americans ages 50-64 believe healthy teeth and gums are essential to maintaining overall good health, yet only a third say they are taking good care of their oral healthI, according to a survey conducted by the American Dental Association (ADA), with Crest® and Oral-B®. To help bridge this gap, Crest Pro-Health and actress, author, and health advocate Marilu Henner are committed to educating older adults about themore...
  • 8/1/11 8:08 am EDT

    Six dental hygienists to be honored who are leading educators, advocates and providers of quality oral healthcare

    Crest® Oral-B® continues to recognize Registered Dental Hygienists who go above and beyond the call of duty every day with the second annual ‘Pros in the Profession’ awards program. The awards distributed through this program acknowledge the essential role of dental hygienists and the important part they play in their patients’ lives. In fact, many of the practicing dental hygienists in the United States serve on the front line of oral care atmore...
  • 7/20/11 8:08 am EDT

    New campaign celebrates the confidence that comes from having a healthy mouth and invites individuals to share their personal stories for a chance to win a $25,000 prize

    Your mouth is more than just teeth and gums, it's your most important feature when it comes to expressing yourself and engaging with the world. To help celebrate how important a healthy mouth is to living life to the fullest, “The Biggest Loser” host and author of “The Mommy Diet," and “Days of our Lives” star Alison Sweeney is joining Crest® and Oral-B® to announce the launch of the “Life Opens Up Project,” a program that encouragesmore...
  • 7/1/11 8:08 am EDT

    – Crest 3D White Vivid Toothpaste Eliminates Suface Stains for a Smile That Sparkles –

    We live in a society where aesthetics and beauty perception are important, affecting social attitudes, interactions and even professional advancement. 1 Facial attractiveness, which includes your smile, is even said to play a role in achieving personal and professional success2. In fact, a 2007 study conducted by Loyola Marymount University found that participants who used at-home teeth whiteners were viewed as more attractive and professional,more...
  • 3/22/11 8:08 am EDT

    Crest Introduces New Toothpaste and Mouth Rinse That Signal They’re Working

    The Crest® Pro-Health® family introduces Invigorating Clean. The newest additions to the Crest Pro-Health family include Clinical Gum Protection Invigorating Clean Mint Toothpaste and Invigorating Clean Multi-Protection Rinse that deliver a sensation that helps you feel confident that you are taking the right steps to ace your next dental check-up. Crest Pro-Health offers an invigorating signal to help reinforce your oral care routinemore...
  • 3/3/11 8:08 am EST

    Actress Amanda Peet Is Teaming Up With Crest 3D White To Bring You A Whiter Smile When You Need It, With No Planning Required

    It is the spontaneous experiences and special moments that make life more exciting, but nothing spoils the excitement of a last-minute invitation than a less than dazzling smile. A smile that stands out and makes a good impression is important in every social occasion, so if you’re feeling your pearly whites just aren’t up to par, now there is a solution that requires almost no planning in a convenient application for whitening without the waitmore...
  • 1/31/11 8:08 am EST

    Crest 3D White 2 Hour Express Whitestrips Whitens in Time for Life’s Last Minute Smile Moments

    It is the spontaneous experiences and special moments that make life more exciting, but nothing spoils the excitement of a last-minute invitation than a less than dazzling smile. A smile that stands out and helps make a good impression is important in every social occasion, so if you’re feeling your pearly whites just aren’t up to par, now there is a solution that requires almost no planning in a convenient application for whitening without themore...
  • 11/2/10 8:08 am EDT

    Katie Cassidy, (Appearing in the CW’s “Gossip Girl”) in Partnership with Crest and Oral-B, are Helping People Around the World Smile Brighter this Holiday Season By Giving Back

    This holiday, step out with a brilliant smile just in time for the season’s hottest affairs with the Crest and Oral-B 3D White smile collection. A smile that sparkles is also one that beams with confidence, so stop waiting and light up the holidays with a dramatically whiter smile. In celebration of the holiday season, Crest and Oral-B 3D White is teaming up with Katie Cassidy, (who plays the intriguing character Juliet on the CW’s “Gossip Girlmore...