Crest Newsroom

Crest® and Oral-B® Bolster Partnership with the Hispanic Dental Association to Improve Access to Oral Care Education Among U.S. Hispanics

Partnership Includes Exclusive Use of New HDA Stamp by Crest/Oral-B Over Next Two Years


Wednesday, August 12, 2015 8:03 am EDT



Public Company Information:

"We are proud to continue to support the work of Hispanic oral health professionals across the nation to turn awareness into action with an emphasis on prevention to help close the oral health gap that prevails in the community."

SAN ANTONIO--(BUSINESS WIRE)--Celebrating its 25th Annual Conference this week in San Antonio, Texas, the Hispanic Dental Association (HDA) is renewing its commitment with trusted partners Crest® and Oral-B® to together improve the oral health of the growing U.S. Hispanic population. Details of the exclusive partnership will be revealed during a reception on Aug. 14 honoring the winners of the HDA's Orgullo Program, an annual competition sponsored by Procter and Gamble (P&G) oral care brands.

“Our collaborative work with the Hispanic Dental Association has helped shed light on many of the challenges1 faced by U.S. Hispanics when it comes to their oral health,” said Iván Lugo, DMD, MBA and P&G spokesperson. “We are proud to continue to support the work of Hispanic oral health professionals across the nation to turn awareness into action with an emphasis on prevention to help close the oral health gap that prevails in the community.”

The Friday evening reception, which brings together Hispanic oral health professionals and students to celebrate the next generation of dental professionals, will also mark the official unveiling of a new HDA/Crest stamp to be used exclusively by Crest and Oral-B in materials developed in conjunction with the HDA over the next two years to promote good oral health habits.

“Our collaboration with Crest and Oral-B has helped debunk top misperceptions about Hispanic oral care and educate the community through the distribution of oral health materials in Spanish to dental offices, professional schools and associations, ” said David Peña, Jr., executive director/CEO, Hispanic Dental Association. “We are thrilled to expand our partnership to further improve the state of oral health in the Hispanic community.”

Additional information about the Orgullo Program can be found here. For free oral health information and resources, please visit

About the Hispanic Dental Association (HDA)
The Hispanic Dental Association is a national, non-profit organization comprised of oral health professionals and students dedicated to promoting and improving the oral health of the Hispanic community and providing advocacy for Hispanic oral health professionals across the U.S. The Association works with a wide spectrum of individuals and organizations to communicate to Hispanic and non-Hispanic dental professionals, students and the public.

About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by The Procter & Gamble Company.

About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of Procter & Gamble, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B toothbrushes are used by more dentists in the world than any other brand.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

1 A recent survey led by the HDA and sponsored by Crest and Oral-B found that gaps in oral health literacy, combined with a lack of access to affordable care and to Spanish-speaking dental health professionals are barriers to many Hispanics in achieving good oral health.


Citizen Relations
Kimberly Stohl, 212-613-4907
Procter & Gamble
Kris Parlett, 513-622-2311

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