Crest invented the therapeutic toothpaste category with the launch of the Crest toothpaste Brand in 1956. Over the last 65 years, Crest led toothpaste innovation by introducing the first anti-cavity, anti-tartar, and anti-gingivitis toothpastes to the world. Where Crest led, other toothpaste brands have followed. During this timeframe, Crest and Colgate have been the two leading toothpaste manufacturers in the United States representing the majority of toothpaste sold in the country – both vying to create the best toothpaste for families across the country.
Colgate Total Vs. Crest Pro Health
Crest’s Gum & Pro-Health Toothpaste collections are formulated with Stannous Fluoride technology that Crest pioneered in 2005 – and that millions of Americans have used since. Colgate has recently modified Colgate Total from Triclosan to the Stannous Fluoride technology. Both Crest Complete Protection and Colgate TotalSF Whitening contain the same level of active (0.454% Stannous Fluoride); however, they have various formulation differences resulting in the release of Stannous Fluoride from the toothpaste matrix in the mouth upon brushing. Dental plaque biofilm penetration studies support that Stannous Fluoride from Crest penetrates much deeper into plaque biofilm structure than Stannous Fluoride from Colgate TotalSF Whitening, resulting in superior toxin neutralization. This difference in delivery translates to better clinical effectiveness. A recent 3-month clinical study has confirmed that Crest is superior to Colgate TotalSF Whitening at reducing gingival bleeding and promoting gum health and wellness. In this study of people with generalized gingivitis, Crest users had over 50% fewer bleeding sites compared to Colgate TotalSF Whitening users. Importantly, Crest reduced bleeding sites, which can be risk indicators for more serious gum problems, by over 75% vs Colgate TotalSF Whitening. Crest also provides superior reductions in oral malodor compared to Colgate TotalSF Whitening, which again demonstrates its superior ability to deliver Stannous Fluoride throughout the whole mouth.
How is Crest Complete Protection Toothpaste better than Colgate Total?
For generations, families have wisely entrusted Crest with their oral health, because Crest is an undisputed leader in toothpaste innovation. Crest invented bioavailable Stannous Fluoride toothpaste technology, which offers an important array of benefits (gum health, cavities, breath, sensitivity, and erosion) that other fluoride technologies do not. Toothpaste formulation and Stannous Fluoride delivery are very important to optimizing the benefits you can achieve with your toothpaste. Crest continues to lead the way in toothpaste innovation. Crest Complete Protection is superior to Colgate TotalSF Whitening for the improvement and maintenance of your gum health and breath, because of its superior formulation and delivery.