Product Details

The power of Crest, and nothing more. Crest Pure toothpaste protects from cavities and strengthens enamel for an all around clean without artificial colors, artificial flavors, artificial sweeteners, SLS, Titanium Dioxide, Paraben, Triclosan or Gluten. The carton is Planet-Friendly, while the tube is BPA-Free.

  • 4.1oz tube of Crest Pure toothpaste
  • Made without: Artificial Colors, Flavors, Sweeteners, Sodium Lauryl Sulfate, Titanium Dioxide, Parabens, Triclosan, Gluten
  • Made with: Stevia – a natural sweetener, Natural Peppermint
  • Planet Friendly: Recyclable carton, BPA-Free Tube*
  • American Dental Association (ADA) Approved

    *This carton can be recycled in curbside pickup options, see crest.com/recycling for tube recycling

Ratings & Reviews

This area allows consumers like you to express their own opinions and comments. Crest does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

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4.66/5 (116)
95% users recommended this product

Reviews Text

YOUR LOCATION:
South Bend, IN
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08/12/2021

Works wonderfully!

I am very satisfied with this Crest Pure Gentle whitening toothpaste! I can already see a difference in the shade of my teeth just after the first week of using this toothpaste. It has a very gentle formula so its not harsh on my sensitive teeth and gum line. Very simple taste and flavor. Will definitely be continuing using.

Yes, I recommend this product.

This reviewer received incentives from the product manufacturer.

YOUR LOCATION:
Citrus Heights, CA
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05/23/2021

Gentle & fresh

The toothpaste goes on smoothly in my toothbrush. I like how it is gentle on my teeth, they are usually sensitive and I had no issues. This leaves my mouth fresh and I really love it. I’ll be switching to this brand moving forward.

Yes, I recommend this product.

This reviewer received incentives from the product manufacturer.

YOUR LOCATION:
Austin
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05/08/2021

Sparkling clear

I am a huge fan of toothpaste. Normally I get the Crest whitening in the red box and am completely brand loyal. I blame my Abuelita for that. Hee hee. However, after trying the Pure Gentle toothpaste I was pleasantly surprised with the similarity of the fresh minty taste. I am all about good breath and especially now that we are stuck wearing masks there is no excuse for bad breath. If you’re a fan of crest in the red box try this and you won’t regret it!

Yes, I recommend this product.

This reviewer received incentives from the product manufacturer.

YOUR LOCATION:
Greenville, SC
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04/26/2021

Good flavor

This whitening toothpaste works well. I was impressed with the results. It caused no sensitivity or soreness and I was able to see results within a week of using. The flavor is not overwhelming and I would absolutely recommend.

Yes, I recommend this product.

This reviewer received incentives from the product manufacturer.

YOUR LOCATION:
Dublin, GA
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04/22/2021

Great product!

Our household has always been a fan of the Crest brand! After a lengthy illness, my daughter in law needed a gentle whitener for her teeth. This toothpaste was just what she needed! We were both happy to see that it was free of artificial colors, sweeteners, etcetera. The toothpaste worked great, as expected. We are both very pleased with this product!

Yes, I recommend this product.

This reviewer received incentives from the product manufacturer.

YOUR LOCATION:
Tampa, FL
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04/21/2021

Trusted brand

The Crest Pure Gentle tooth paste is great. Leaves my mouth feeling clean and smelling nice and fresh, while also whitening my teeth. I love that it is a clean product and I feel good using it even on my kids. The gel is almost transparent as it doesn't have artificial coloring. It is a good size and the packaging is perfect.

Yes, I recommend this product.

This reviewer received incentives from the product manufacturer.